September 16, 2021
As of today, The 2050 Company is 100% Plastic Neutral. We've partnered with rePurpose Global to recover one pound of ocean-bound plastic for every pound of plastic we use in packaging, processing, and shipping!
Imagine you’ve just woken up and turned on the coffeemaker for your daily pot of coffee. Java begins cascading through the filter and landing in the bottom of the pot. You step away to check the morning news while the coffee brews. When you return to the kitchen, you're met with disaster! Coffee is covering the entire counter and has begun dripping onto the floor. You realize there is a small crack in the bottom of the coffee pot you hadn't noticed earlier. What do you do first? Why don’t you start by unplugging the coffeemaker? It would be unproductive to grab a towel and start cleaning the kitchen without turning off the machine causing the mess.
This solution is obvious and intuitive, so why don’t we do the same with plastic waste? The flow of plastics into our environment has reached crisis proportions. It’s estimated that 12 million metric tons of plastic enter our oceans every year. While there are dozens of companies recovering plastic from the ocean or sponsoring beach plastic recycling programs, what’s the point if we don’t turn off our plastic waste tap? Even if all these programs were 100% successful, they still won’t meet the problem at its source.
Enter rePurpose Global. The innovators at rePurpose are dedicated to removing plastic waste from the supply chain BEFORE it enters the ocean. After all, it’s much easier to eliminate plastic before it enters our water ecosystems rather than trying to fish it out from the 321 million cubic miles of water in our oceans, seas, and bays.
rePurpose has been thoughtful in its approach to tackling plastic waste. To fund their efforts, rePurpose offers businesses like The 2050 Company (and individuals like you!) the opportunity to offset their plastic waste footprint by paying a “plastic offset” fee. These plastic offsets fund the retrieval of nature-bound plastic in areas where it is needed most. As we mentioned in our prior blog, 78% of plastic is sent to countries with poor waste management programs and infrastructure. In low-income countries, 90% of waste is openly dumped or burned. The sad fact is, 80% of plastic leakage could be solved by investing in existing solutions.
The rePurpose approach to plastic recovery
Accordingly, rePurpose has intentionally chosen impact partners in communities that suffer most dramatically from plastic waste; their current partner footprint encompasses the countries of Haiti, Kenya, Ghana, Indonesia, Honduras, and India, among others. rePurpose Global’s approach is innovative and impactful, which is why The 2050 Company has chosen to partner with them to go 100% plastic neutral.
For every piece of plastic that The 2050 Company uses, we are removing a piece of plastic that would otherwise not have been removed from our ecosystems. As a first step, we have already offset all plastic used since the company was founded, and moving forward we are committed to funding the removal of as much plastic waste as our annual footprint. The funds from our plastic offsets will support Project Saaf Samudra, a collaboration between rePurpose Global and V-Recycle, one of India's most trusted waste management innovators. The 2050 Company's plastic credit contributions enable the recovery of ocean-bound low-value plastic Multi-Layer Packaging (MLP) waste.
For every piece of plastic that The 2050 Company uses, we are removing a piece of plastic that would otherwise not have been removed from our ecosystems.
Project Saaf Samudra is based in Goa, India. Goa sits on the eastern edge of the Arabian sea and is home to some of India’s most beautiful marine ecosystems. The incredible ecosystems on this coast are home to ample biodiversity, including dolphins, turtles, and endangered coral. Unfortunately, rampic plastic pollution has devastated the pristine coastlines in Goa, significantly affecting wildlife and contaminating waterways. Project Saaf Samudra aspires to protect this part of the Arabian sea by stopping ocean-bound plastic waste from leaking into the environment.
The impact of Project Saaf Samudra doesn’t end with its environmental work. The social impact is massive. Our plastic offsets support waste workers that collect plastic waste directly from households and commercial areas before it leaks out into the environment. In setting up this supply chain, rePurpose is providing a reliable income stream to waste workers so that they can gain access to better education and health care. These waste workers, who are often exposed to hazardous and exploitative practices in the informalized waste management industry, are ensured a job with safe working conditions. rePurpose estimates that over 9,500 marginalized community members have been positively impacted by the company’s work.
We are excited to announce this partnership with rePurpose. The social and environmental impact of their work is exactly what we need to tackle the plastic waste crisis. We hope this partnership is just the first step in bringing us all closer to Zero Plastic by 2050.
The 2050 Company is committed to a 100% plastic-free future. Becoming plastic-neutral is just the first step! To learn more about our relationship with plastic, be sure to check out our Zero Plastic by 2050 blog!
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